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TACO BELL | STEAL A BASE, STEAL A TACO
In 2015, Taco Bell brought back its popular "Steal a Base, Steal a Taco" during the MLB World Series to help boost sales and attract new customers. Aligning with MLB provided a wider audience and helped to create anticipation around the first moment a player would successfully steal a base - and therefore steal a (free) taco for all of America.

Steal a Base, Steal a Taco Social

Steal a Base Video-board Feature

SABSAT Desktop

SABSAT EVI

Lorenzo Cain Steals a Base

Steal a Base, Steal a Taco Social

Lorenzo Cain Steals a Base

SABSAT Campaign Logo

SABSAT Media Integration

SABSAT E-blast

SABSAT TV Integration

World Series 2015 Logo
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